UW Press Marketing and Sales Specialist
UW CODE AND REPRESENTATIVE GROUP
23528 (NE S 6 SEIU 925 Libraries Non Supv)
CLASS SERIES CONCEPT
Within University of Washington Press (UW Press), perform specialized work related to the marketing and sales of titles published by UW Press.
BASIC FUNCTION
Provide publicity expertise for UW Press titles.
DISTINGUISHING CHARACTERISTICS
Reporting to the Director of Marketing and Sales, perform duties in the area of publicity:
Conceptualize and implement publicity campaigns and media strategy for new UW Press trade, scholarly, regional, and distributed titles. Partner with authors and work closely with members of the media, press managers, editors, and other press colleagues to secure maximum review coverage and exposure for press publications through all appropriate channels. Organize author book talks and book launches in collaboration with bookstores, libraries, and other venues. Exercise responsibility for general press communications and promotion of the press’s publishing program and brand to a global community of scholars and readers.
TYPICAL WORK
Publicity campaigns and media strategy
Create and implement publicity campaigns and media strategy for press authors and new publications directed at a variety of local, regional, national, and international audiences.
Develop and sustain strong relationships with major book review editors and other members of the media to generate ongoing interest in covering UW Press books and authors.
Research media contacts and develop targeted mailing lists for galleys as well as finished books.
Oversee all review copy mailings.
Provide feedback to press staff on the reception of press titles by members of the media.
Visit New York twice a year and other cities as appropriate to present and pitch new titles to media contacts.
Social media
Lead press social media and digital media programs;
Create and manage the press blog and coordinate social media networking sites;
Events
Organize author and book events at bookstores and libraries, and in collaboration with museums, and other cultural organizations, as appropriate;
Coordinate events at academic conferences and on campuses in partnership with authors;
Attend select author events, academic conferences and trade shows;
Communications
Serve as primary contact for general press communications and PR. Write press releases;
Work with UW campus news and information office and other campus outreach contacts;
Produce UW Press’s monthly e-newsletter;
Team Participation
Provide creative input at UW Press meetings, such as editorial project review, launch, cover, and packaging meetings;
Serve on the UW Press website and branding teams;
Budget
Manage publicity budget and schedule; and
Perform other duties as assigned.
MINIMUM QUALIFICATIONS
Bachelor’s degree and 2 – 3 years of relevant experience
OR
Equivalent combination of education and experience.
CIVIL SERVICE EXEMPTION
Public Information.
CLASSIFICATION HISTORY
- New to SEIU 925 02-01-2022 per PERC Case No. 133181-E-20.
- Prior to 02-01-2023, this work in UW Press was in professional staff job code 19736, Public Information Specialist (NE S 6).